A ‘Charged Up’ New Offering from The Coca-Cola Company to celebrate 55 years in Bangladesh

DHAKA, April 7 (NsNewsWire) — In a celebration of 55 glorious years of in Bangladesh, The Coca-Cola Company today launched ‘Thums Up Charged’, reiterating its commitment to offer more beverage choices its consumers.

Thums Up Charged is a stronger variant of the company’s flagship brand ‘Thums Up’, which is an icon of ‘uncompromising attitude’ amongst the youth. Consumers in Bangladesh will now be able to enjoy an additional choice of a ‘Charged Up’ beverage option, packed with intense vigor and strong taste.

By bringing this intensely vigorous tasting beverage to Bangladesh, The Coca-Cola Company is defining a new era in the category of beverage market in the country. The launch is a part of the company’s strategy to expand the brand and bring more variety of consumers into the Coca-Cola family. The brand’s campaign ‘Hok Tolpar’ rendered in a larger than life manner, resonates with the ‘go getter’ attitude of Bangladeshi youth.

Present during the launch event at Radisson Blu Water Garden of the capital were T. Krishnakumar, President, Coca-Cola India & South West Asia, Ishteyaque Amjad, Vice President Public Affairs & Communications, Coca-Cola India & South West Asia, Vijay Parasuraman, Vice President, Marketing, Coca-Cola India & South West Asia, Shadab Khan, Managing Director of Coca-Cola Bangladesh Ltd.; Tapas Kumar Mondal, Managing Director of International Beverages Private Ltd.; A.S.M Mohiuddin Monem, Deputy Managing Director, Abdul Monem Limited, along with the other high officials from Coca-Cola Bangladesh.
Speaking on the occasion, T. Krishnakumar, President, Coca-Cola India & South West Asia said, “It is indeed a remarkable moment for us, as Coca-Cola celebrates 55 glorious years in Bangladesh. Coca-Cola across the globe, is accelerating forward towards becoming a total beverage company by broadening its product portfolio and entering new product categories. This strategy of growing the portfolio while leveraging the strength of the core brands as its foundation will play a key role in accelerating growth going forward. The transformed strategy is grounded in giving the consumer, more beverage choices and packages they want, for the occasions they want.”
“In Bangladesh we have identified a potential space for the Bangladesh youth – the need for recharge. The launch of Thums Up Charged addresses this with its unique strong taste, fizz and ingredients that will help ‘charging you up’. We believe this is a creation of a new category – that of mass ‘recharge’.” He added.

Shadab Khan, Managing Director, Coca-Cola Bangladesh said, “Thums Up believes in a unique expression of masculinity that challenges us to believe that “heroism is a choice”. By personifying this, the brand has become a metaphor for uncompromising attitude or the “hok tolpar spirit,” which inspires each one of us to unleash our potential and fulfil our own destiny. This belief is crucial to Thums Up as it enables the brand to inspire millions of Bangladeshis and make them look up to Thums Up as an icon of masculinity.”
The 250 ml PET bottle of Thums Up Charged is first being rolled out in the key cities of Bangladesh at a price of BDT 25 and will soon be available all over the country. Press Release