Benchmark PR wins Gold for Uber at Commward 2017 “Winning case – Dhaka, Your Uber Has Arrived”

DHAKA, Aug. 21 (NsNewsWire) —  Benchmark PR celebrates a Big win in newly launched PR
category at Commward 2017 that took place on Saturday, 19 August 2017. The
company strikes gold for the PR initiatives done at the launching Uber in Dhaka. The
winning entry “Dhaka, Your Uber Has Arrived” has proved that the right partnerships
drive results.
Launching Uber in Dhaka was one of the best kept secrets, where media interests were
leveraged and excitement was built on anticipation of something big about to hit the
Dhaka streets. Finally the brand was launched on 22 November 2016 with first-of- a-kind
media attention and coverage. Benchmark PR has taken upon itself to reinvent and
redefine the PR landscape and practices to a new height.
“As an avid conversation starter platform, we believe that the way forward to an
integrated and enlightened society takes proper shape if the stakeholders, businesses,
media and policy influencers become part of the same conversation. We operate with
the power of content and editorial angles to engage stakeholders and media for a better
storytelling of brands, corporates or causes. Uber is one such brand that inspires us to
take our practice to the next level.” says Ashraf Kaiser, Founder and Managing
Director, Benchmark PR.